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Jun 14
21 min

Schema markup and structured data ultimate guide (JSON-LD)

Do you want to learn how you can create and add Schema markups to your website by using JSON-LD? If so, keep reading this ultimate guide....

Alberto Carniel

Apr 27
19 min

Inbound marketing: the ultimate guide to attract clients online

In this step-by-step inbound marketing guide, you will learn how inbound marketing methodology works and how you can use it to grow your ...

Alberto Carniel

Mar 19
9 min

4 steps to enable your employees working from home

The side effects of Coronavirus (COVID-19) in businesses revealed the fundamental necessity of having a digital infrastructure to keep up...

Alberto Carniel

Mar 1
2 min

Digital Marketing Manager - Lounge Lizard

In this chapter of my #WorkExperience, I will tell you about my job position at Lounge Lizard Worldwide, which I began in March 2020. Tab...

Alberto Carniel

Feb 18
7 min

Did you hire a digital agency? You are wasting your money

Let me guess. You needed some digital marketing help and hired a web agency hoping it would have solved your problems? Well, let’s face t...

Alberto Carniel

Feb 5
12 min

How to use a lean canvas to start and market a business fast

Many consultancy firms state that you need a business plan to start your own company. This is not true. If you don’t have a lot of money ...

Alberto Carniel

Jan 19
17 min

The ultimate guide to decision-making: a managerial approach

As a marketer, I’ve always been attracted by the psychological aspects that influence people in decision-making. They help me understand w...

Alberto Carniel

Jan 8
14 min

How to design business operations with a service blueprint

Identifying a business’s fail points and bottlenecks is always a headache. Executives and business owners pay high professional fees to g...

Alberto Carniel

Dec 27, 2019
17 min

The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs

What are the variables a company must control to successfully implement a marketing strategy for each target market? What does “marketing...

Alberto Carniel

Dec 24, 2019
12 min

What marketing is and how it has changed over time

What does marketing mean? What’s the difference between digital and traditional marketing? Why is marketing important and how has it chan...

Alberto Carniel

Dec 13, 2019
9 min

How to attract high-end consumers with a great brand identity

As I always say, a brand is the most valuable intangible asset of a company and not only influences a product/service price, but also gen...

Alberto Carniel

Dec 6, 2019
9 min

How to craft the best brand positioning strategy for your market

How can a business stand out from its competitors and what should the most profitable offering be? How can a company position its brand i...

Alberto Carniel

Nov 26, 2019
8 min

How to identify the best market segments and target audience

How can you serve the best market segment for your business model? What does market segmentation mean and how can you do it? How can you ...

Alberto Carniel

Nov 20, 2019
5 min

How to understand industry profitability with Porter’s five forces

Let’s say you are doing the #MarketingPlan for your new business and need to evaluate and select the market’s segment you want to serve, ...

Alberto Carniel

Nov 14, 2019
7 min

Craft a bulletproof marketing strategy with a SWOT analysis

Is SWOT analysis still useful nowadays? Wait… and what does it really mean? How is SWOT analysis done? In this article, I covered all of ...

Alberto Carniel

Nov 5, 2019
5 min

How to set and achieve marketing goals: the SMART objective

While preparing a #MarketingPlan, you should consider a business as a whole of people who assign themselves tasks (roles) to pursue a com...

Alberto Carniel

Oct 29, 2019
6 min

Mission and vision statements: make your brand stand out

Any self-respecting #MarketingPlan must have solid business mission and vision statements. These two elements are critical in determining...

Alberto Carniel

Jun 1, 2019
2 min

Senior Digital Marketing Strategist - OpenForge

In this chapter of my #WorkExperiences, I will tell you about my job position at OpenForge from 2019 to 2020. Table of contents OpenForge...

Alberto Carniel

Apr 29, 2019
2 min

E-commerce and Marketplace Manager - Salugea

In this chapter of my #WorkExperiences, I tell you about my job position at Salugea in 2019. Table of contents Salugea; E-commerce and Ma...

Alberto Carniel

Feb 28, 2019
1 min

Social Media Manager and SEO Specialist - Inside Comunicazione

In this chapter of my #WorkExperiences, I tell you about my job position at Inside Comunicazione form 2017 to 2018. Table of contents Ins...

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