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Jul 18
33 min

Landing page optimization: full guide to increase conversions

Learn on-page and off-page strategies to optimize your landing page and discover all the secrets for a killer conversion rate.

Schema markup and structured data ultimate guide (JSON-LD)

Alberto Carniel

Jun 14
21 min

Schema markup and structured data ultimate guide (JSON-LD)

Learn what structured data and rich snippets are and how to use Schema markups for your SEO.

Inbound marketing: the ultimate guide to attract clients online

Alberto Carniel

Apr 27
19 min

Inbound marketing: the ultimate guide to attract clients online

Ultimate inbound marketing guide: examples and actionable step by step strategies. Attract customers with funnels and the Inbound Flywheel!

4 steps to enable your employees working from home

Alberto Carniel

Mar 19
9 min

4 steps to enable your employees working from home

Learn the 4 critical steps to build the right digital infrastructure to enable telecommuting for your employees!

Digital Marketing Manager - Lounge Lizard

Alberto Carniel

Mar 1
2 min

Digital Marketing Manager - Lounge Lizard

Alberto Carniel was a digital marketing manager at Lounge Lizard: a digital agency headquartered in New York City. Learn more!

Did you hire a digital agency? You are wasting your money

Alberto Carniel

Feb 18
7 min

Did you hire a digital agency? You are wasting your money

Hiring a digital marketing agency is one of the biggest mistakes you could make. Discover the main 6 reasons why!

How to use a lean canvas to start and market a business fast

Alberto Carniel

Feb 5
12 min

How to use a lean canvas to start and market a business fast

You should earn money right away and a business plan only slows you down. Take advantage of lean startup and lean canvas to monetize fast!

The ultimate guide to decision-making: a managerial approach

Alberto Carniel

Jan 19
17 min

The ultimate guide to decision-making: a managerial approach

Learn how to effectively evaluate alternatives, discover the disruptive factors which influences decisions and the best tools to use!

How to design business operations with a service blueprint

Alberto Carniel

Jan 8
14 min

How to design business operations with a service blueprint

Learn how to audit your business's processes with a service blueprint. Discover how to fix your company's fail points and bottlenecks!

The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs

Alberto Carniel

Dec 27, 2019
17 min

The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs

Discover all marketing mix models (4Ps, 7Ps, 8Ps, 4Cs and 7Cs Compass Model) and how to master them to implement a marketing strategy!

What marketing is and how it has changed over time

Alberto Carniel

Dec 24, 2019
12 min

What marketing is and how it has changed over time

Differences between traditional and digital marketing (with examples of marketing system and funnel).

Alberto Carniel

Dec 13, 2019
9 min

How to attract high-end consumers with a great brand identity

Learn how to use Kapferer's Brand Identity Prism and the 12 Brand Archetypes. Find out branding examples and actionable strategies!

Alberto Carniel

Dec 6, 2019
9 min

How to craft the best brand positioning strategy for your market

How to stand out from the competition and what should your most profitable offering be? Learn the strategies to position your brand!

How to identify the best market segments and target audience

Alberto Carniel

Nov 26, 2019
8 min

How to identify the best market segments and target audience

How can you serve the most profitable target audience? Discover how you can you increase sales with market segmentation!

How to understand industry profitability with Porter’s five forces

Alberto Carniel

Nov 20, 2019
5 min

How to understand industry profitability with Porter’s five forces

Learn how to evaluate the profitability of a market’s segment with Porter's five forces analysis. Understand industry attractiveness!

Craft a bulletproof marketing strategy with a SWOT analysis

Alberto Carniel

Nov 14, 2019
7 min

Craft a bulletproof marketing strategy with a SWOT analysis

Discover how small businesses can take advantage of SWOT analysis to craft a successful marketing strategy.

How to set and achieve marketing goals: the SMART objective

Alberto Carniel

Nov 5, 2019
5 min

How to set and achieve marketing goals: the SMART objective

What is the goal-setting theory and a SMART marketing goal? How astronauts achieve goals? Discover how to set and achieve business goals!

Alberto Carniel

Oct 29, 2019
6 min

Mission and vision statements: make your brand stand out

What’s the difference between any business and a brand? What’s the outcome in having memorable mission and vision statements?

Senior Digital Marketing Strategist - OpenForge

Alberto Carniel

Jun 1, 2019
2 min

Senior Digital Marketing Strategist - OpenForge

Alberto Carniel worked as a Senior Digital Marketing Strategist for OpenForge, a Philadelphia-based mobile development agency. Check it out!

E-commerce and Marketplace Manager - Salugea

Alberto Carniel

Apr 29, 2019
2 min

E-commerce and Marketplace Manager - Salugea

Alberto Carniel was the E-commerce and Marketplace Manager at Salugea, a manufacturer of natural supplements. Discover his work experience!

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