In this step-by-step inbound marketing guide, you will learn how inbound marketing methodology works and how you can use it to grow your business online by c...

The side effects of Coronavirus (COVID-19) in businesses revealed the fundamental necessity of having a digital infrastructure to keep up with operational pe...

In this chapter of my #WorkExperience, I will tell you about my job position at Lounge Lizard Worldwide, which I began in March 2020. Table of contents Loung...

Many consultancy firms state that you need a business plan to start your own company. This is not true. If you don’t have a lot of money to finance your busi...

As a marketer, I’ve always been attracted by the psychological aspects that influence people in decision-making. They help me understand what happens in a pr...

Identifying a business’s fail points and bottlenecks is always a headache. Executives and business owners pay high professional fees to gurus and consultants...

What are the variables a company must control to successfully implement a marketing strategy for each target market? What does “marketing mix” mean, what are...

What does marketing mean? What’s the difference between digital and traditional marketing? Why is marketing important and how has it changed over time? In th...

As I always say, a brand is the most valuable intangible asset of a company and not only influences a product/service price, but also generates intense consu...

How can a business stand out from its competitors and what should the most profitable offering be? How can a company position its brand in the industry and w...

How can you serve the best market segment for your business model? What does market segmentation mean and how can you do it? How can you increase sales with ...

Let’s say you are doing the #MarketingPlan for your new business and need to evaluate and select the market’s segment you want to serve, how can you do it? O...

Is SWOT analysis still useful nowadays? Wait… and what does it really mean? How is SWOT analysis done? In this article, I covered all of these topics and muc...

While preparing a #MarketingPlan, you should consider a business as a whole of people who assign themselves tasks (roles) to pursue a common goal (objectives...

Any self-respecting #MarketingPlan must have solid business mission and vision statements. These two elements are critical in determining the difference betw...

In this chapter of my #WorkExperiences, I will tell you about my job position at OpenForge from 2019 to 2020. Table of contents OpenForge; Senior Digital Mar...

In this chapter of my #WorkExperiences, I tell you about my job position at Salugea in 2019. Table of contents Salugea; E-commerce and Marketplace Manager; T...

In this chapter of my #WorkExperiences, I tell you about my job position at Inside Comunicazione form 2017 to 2018. Table of contents Inside Comunicazione; S...

In this chapter of my #Education, I show what I've learned during the Technical SEO course at SEMrush in 2019. Table of contents Technical SEO course. TECHNI...

In this chapter of my #WorkExperience, I will tell you about my entrepreneurial adventure at Chick’n’Mango from 2016 to 2018. Table of contents Chick’n’Mango...