Amazon PPC Manager - Sophie Society

Alberto Carniel
May 16, 2024
2 min read

Updated: Jul 26

In this chapter of my #WorkExperience series, I’ll share my role as an Amazon PPC Manager at Sophie Society, a global Amazon growth agency I joined in December 2023.

About Sophie Society

Sophie Society squared logo.

Sophie Society is a performance marketing agency headquartered in New Jersey, with a fully remote team scattered across the globe. The agency helps e-commerce brands thrive on Amazon by driving traffic (through PPC, product launches, and promotions) and increasing conversions (via listing optimization, branded content, and photo/video production).

MY ROLE

📍 Position: Amazon PPC Manager

📍 Timeframe: December 2023 – December 2024 (Freelance, Full-Time)

📍 Location: Remote – King of Prussia, PA

As Amazon PPC Manager, I’ve been responsible for:

Leading the performance and scalability of a diverse portfolio of Amazon brands.
Managing client relationships to ensure satisfaction, retention, and long-term growth.
Executing data-driven PPC strategies and providing full-funnel growth guidance both on and off Amazon.

This means I’m not just tweaking bids—I’m helping brands scale smart, from day-to-day campaign management to big-picture strategy.

Notable Wins

🏆 Top 1% of Amazon advertisers globally (yep, we’re that good).

📈 Revenue growth between 100% and 1,000% in 90 days for several clients, including:

Wellora: +945% sales in 3 months, with an Amazon Choice badge earned within the first two weeks.

Wellora Amazon sales increase — Thanks to Alberto Carniel’s PPC management and strategic guidance, Wellora increased its sales by 945% in just three months.

Senwosa: From $1,000 to $30,000/month in sales with ACoS under 30%.
Thanks to the PPC management and guidance of Philipp Isenmann and Alberto Carniel, Senwosa scaled its sales from $1,000 to $30,000 while keeping ACoS below 30%.
Tigrett and Idyllic Grace: Scaled profitably through tailored PPC and launch strategies.