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Amazon PPC Manager - Sophie Society

Updated: May 21


In this chapter of my #WorkExperience, I will tell you about my job position at Sophie Society, which I began in December 2023.





Amazon PPC Manager




Sophie Society logo
Sophie Society squared logo.

About Sophie Society

Sophie Society is a New Jersey (USA) based agency with a fully remote team working all around the world. Its scope is growing brands on Amazon: from getting more traffic (Amazon PPC, launches, and promotions) to boosting conversions (listing optimization, photo/video generation, EBC creation).



Timeframe

December 2023 to present. Employment type: full-time.



Achievements

Top 1% of Amazon advertisers worldwide;

Increased Amazon sellers' revenue from 100% to 1,000% in 3 months (eg: Tigrett, Wellora, Idyllic Grace).



Wellora Amazon sales increase
Thanks to Alberto Carniel PPC management and guidance, Wellora increased its sales 945% in a 3-month period.

Senwosa Amazon sales increase
Thanks to Philipp Isenmann and Alberto Carniel PPC management and guidance, Senwosa increased its sales from $1,000 to $30,000 while maintaining ACoS below 30%.

Main activities performed

  • Responsible for the performance and scalability of a diverse roster of brands on Amazon.

  • Responsible for clients relationship and retention;

  • Hands-on Amazon PPC management and close guidance on growth marketing strategies on- and off-Amazon.


For instance, one of the clients I was able to lead to success is Wellora. In a period of three months, we managed to increase sales 954% and attained Amazon Choice badge in the first 2 weeks.




Main technologies used

  • Admin: Google Workspace, Office;

  • Advertising: Amazon Advertising;

  • Graphic design: Adobe Photoshop, Adobe Premiere;

  • Marketing automation: Helium 10, AdLabs;

  • Project management: Asana, Slack;

  • Reporting: Google Looker Studio, Google Sheets.





TESTIMONIALS







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