In this chapter of my #WorkExperience, I will tell you about my job position at Perfume Worldwide, which I began in September 2020 and ended in September 2021.
DIGITAL MEDIA MANAGER
About Perfume Worldwide
Perfume Worldwide is a distributor and wholesaler headquartered in Ronkonkoma, NY (USA) which sells and exports beauty products worldwide. It is part of a larger group under the umbrella of Perfume Center of America which also includes a logistics and warehouse provider, 3OVO Logistics.
After a few months of employment, they decided to focus the marketing efforts under a new specific department that they named Patina Brands. I mainly worked under this department.
About Patina Brands
Patina is a strategic growth investor which fuels and supports the growth of beauty brands. They actively manage a portfolio of over 1,000 brands like Pupa Milano, Aeropostale, Cristiano Ronaldo, IDUN Minerals, Ferrari and Mercedes Benz.
Timeframe
September 2020 to September 2021. Employment type: full-time.
Achievements
✔ Managed over $2M/year advertising budget;
✔ Best Amazon Advertising ROAS: 9.
Main activities performed
Managed digital advertising campaigns on different international platforms and markets (Amazon Advertising, Walmart Ad Center, Google Ads, eBay Ads, social media ads);
Used AI and ad automations to drive sales on multiple marketing channels (eg: Sellics, Helium10, Sprout Social, Kenshoo...);
Managed the Amazon Advertising team: about 5 people.
I started as an all-around advertiser from ecommerce and marketplace publicity to social media. As the team grew, I focused on Amazon and Walmart, supervising a portfolio of about 100 brands.
My primary objective was to ensure a consistent positive ROAS for our clients and set up my team for success.
Client facing and performance oriented, I consistently hit the company’s sales targets reaching an average 6 ROAS with peaks of over 9.
From a nonexistent workflow structure, I introduced Teamwork as a project management tool and trained cross-department teams to successfully keep track of their performance and organize their time efficiently.
From a basic and domestic advertising automation structure, mainly based on Sellics and Helium 10, I led the transition to an overarching AI system for multiple countries, marketplaces and marketing channels based on Kenshoo.
Main technologies used
Admin: Google Workspace, Office;
Advertising: Amazon Advertising, Walmart Advertising, Facebook Ads;
Graphic design: Adobe Photoshop
Marketing automation: Helium 10, Sellics, Seller Labs, Kenshoo;
Project management: Teamwork and Slack;
Reporting: Google Data Studio;
SMM: Sprout Social.