Updated: Jan 10
In this chapter of my #WorkExperience, I will tell you about my job position at Dynamic Labs, which I began in January 2022.
DIGITAL MARKETING DIRECTOR
About Dynamic Labs
Headquartered in Ronkonkoma (NY, USA), Dynamic Labs has manufacturing and distributing optical supplies since 1996. From 2020, the company has expanded into the retail space and developed a new B2C-only vertical called Eyeglass Supply Store.
January 2022 to present. Employment type: full-time.
✔ Amazon: more than doubled sales in 2022 compared to previous year;
✔ Successfully rebranded UltraVue and Purity Lens Cleaner product lines;
✔ Built single handed the new Eyeglass Supply Store ecommerce platform;
✔ Increased email marketing open rates by 10%.
Main activities performed
Responsible for all media and digital advertising on different ecommerce stores and marketplaces (eg: Amazon, Walmart, Newegg, eBay, Facebook, Instagram);
Responsible for branding, syndication and multichannel marketing. Responsible for new products' branding and design (labels, packaging, copywriting, look and feel);
Coordinates design, IT/development and logistics teams;
Reports directly to CEO and COO and provides analytics, forecasts and growth strategy (for online and offline marketing).
I transformed the company mindset from wholesaler to retail boutique, introducing Eyeglass Supply Store to new marketplaces and increasing sales volume like no one ever did before.
I rebranded the two main lines of lens cleaners, UltraVue and Purity Lens Cleaner, giving a real face and voice to the brands.
BEFORE: Purity Lens Cleaner
after: Purity Lens Cleaner
This is the new Purity Lens Cleaner promo video (2022) that I created just with Shutterstock video cuts:
Thanks to the new rebranding and digital marketing strategy, Purity Lens Cleaner earned the Amazon's Choice badge.
BEFORE: ULTRAVUE GEL LENS CLEANER
after: ULTRAVUE GEL LENS CLEANER
Thanks to the new rebranding and digital marketing strategy, UltraVue Gel Lens Cleaner earned the Amazon's Choice badge.
At the end of 2022, we launched UltraVue Watch Cleaning Set which soon attained #1 New Release Amazon badge thanks to my product launch formula.
Main technologies used
Admin: Google Workspace, Office;
Advertising: Amazon Advertising, Newegg Seller Portal, eBay Marketing, Facebook Ads, Instagram Ads, Google Ads, Google Shopping;
Influencer Marketing: OpenSponsorship;
Graphic design: Adobe Photoshop, Adobe Premiere;
Marketing automation: Helium 10, Wix Avalara, MailChimp;
Project management: Teamwork.com, Microsoft Teams;
Reporting: Google Data Studio, Google Sheets;
Website Design: Shopify, Wix.