Updated: Oct 10, 2021
In this chapter of my #Education, I show what I've learned during the courses at Amazon in 2021.
Table of contents
About Amazon Advertising Learning Console
Amazon Advertising Learning Console is a program of Amazon Advertising that provides to sellers and vendors the advertising knowledge, skills and certifications to help grow their business.
It is free and contains tons of training videos about different features of Amazon like attribution, DSP, sponsored ads, brand store and much more.
SPONSORED ADS FOUNDATIONS CERTIFICATION
In March 2021, I attained the Amazon's Sponsored Ads Foundations Certification, attending successfully the following classes:
Learn about sponsored ad types;
Target your sponsored ads campaign;
Set up a sponsored ads campaign;
Interpret your sponsored ads performance;
Optimize your sponsored ads campaign;
Optimize for retail readiness.
SPONSORED DSP CAMPAIGNS CERTIFICATION
In March 2021, I attained the Amazon's Sponsored DSP Campaigns Certification, attending successfully the following classes:
Introduction to the Amazon DSP;
Learn about Amazon DSP supply and supply quality safeguards;
Introduction to ad policy and compliance;
Analyze your Amazon DSP campaign performance;
Optimize your campaigns in the Amazon DSP.