Marketing and digital strategy - John Cabot University

In this chapter of my #Education, I’ll walk you through my experience at John Cabot University in 2016, when I pursued a post-graduate degree in Marketing and Digital Strategy—100% funded by a scholarship from the Italian Social Security Institute (INPS).

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📚 About John Cabot University

John Cabot University escutcheon.

John Cabot University is a U.S.-accredited liberal arts university located in the heart of Rome.

Founded in 1972, it blends the American teaching model with an international student body from over 70 countries.

If you think Rome is just about ruins and pasta... try pitching a marketing plan under pressure while sipping espresso in Trastevere.

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🎓 My Degree

In January 2016, I was awarded a full INPS scholarship to attend the post-graduate program titled Marketing of the Public and Private Organizations and Digital Strategy. I completed the degree in December 2016, gaining hands-on experience in both traditional and modern marketing practices.

Here’s a snapshot of the topics I mastered:

• Vocational guidance

• Organizational variables

• Communication and sales techniques

• Principles of Marketing

• English grammar and conversation

• Marketing plan development

• International Business English

• Cross-cultural business practices

• Marketing of services

• Innovation and emerging technologies

• Public administration marketing

• Human resources management

• Product innovation

• Research & development

• Digital marketing and social networking

• International marketing

• Strategic marketing management

This was a pivotal moment in my career: it refined my skills, broadened my global perspective, and gave me the foundation to build effective marketing strategies across both public institutions and private companies.

Alberto Carniel's post-graduate degree in Marketing of the public and private organizations and digital strategy by John Cabot University.

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Got questions about the program or want to chat about digital strategy?

Let’s connect.