Marketplaces Strategist -Tinuiti

Alberto Carniel
Feb 8
2 min read

In this chapter of my #WorkExperience series, I’ll share what I do as a Marketplace Strategist at Tinuiti, the largest independent performance marketing agency in North America, where I joined in January 2025.

About TINUITI

Tinuiti squared logo.

Tinuiti is the largest independent full-funnel marketing agency across the media that matters most.

Built around the idea that “every media decision shapes your brand,” Tinuiti connects media and measurement under one roof—powered by its patented Bliss Point technology—to help brands eliminate waste and scale what drives growth across channels like commerce, search, social, and streaming.

MY ROLE

📍 Position: Marketplaces Strategist

📍 Timeframe: Jan 2025 – Present

📍 Location: Remote – King of Prussia, PA

📍 Type: Full-Time

As Marketplace Strategist at Tinuiti, I’ve been responsible for:

Managing Amazon performance for an exclusive roster of high-spending clients with 10x ROAS targets.
Overseeing ≈ $2.5M–$3M in monthly advertising investment across Amazon platforms.
Leading hands-on Amazon PPC execution and AMC custom audience strategy, including reporting and deep-dive analysis to turn data into clear, actionable decisions.
Guiding and mentoring small teams of advertising specialists to drive marketplace growth and operational excellence.

This means I’m not just optimizing bids — I’m building scalable systems: from day-to-day campaign execution to full-funnel strategy, measurement, and executive-ready storytelling.