Marketing and Communications Specialist - yourCFO Consulting Group

Alberto Carniel
Oct 31, 2017
2 min read

Updated: Jul 26

In this chapter of my #WorkExperience, I talk about my time at yourCFO Consulting Group, where I led digital marketing efforts, brand strategy, and content production from 2016 to 2017.

About yourCFO Consulting Group

yourCFO Consulting Group logo.

yourCFO Consulting Group is a leading Italian firm in operational finance and business consulting.

With a team of seasoned professionals in corporate finance, yourCFO supports organizations through complex decision-making processes and offers strategic services across finance, HR, digital, and executive advisory via its ecosystem: yourGROUP.

The company also provides educational services through its yourCFO Academy, delivering high-level training in finance and administration.

Timeframe

📅 January 2016 – January 2017

💼 Employment Type: Internship

📍 Location: Rome, Latium, Italy (Hybrid)

Achievements

✔ Increased positive brand sentiment by 80% within 12 months (measured via brand mentions)

✔ Boosted client subscriptions by 60% through targeted marketing campaigns

✔ Designed the yourGROUP logo, allowing scalable brand architecture across business units

Key Responsibilities

Managed social media, blog, newsletter, and sales material strategy
Led the group’s digital marketing strategy, including SEO, SEM, PR, and communications
Designed social media visuals and content marketing assets
Produced the company’s video presentation using only a mobile phone (Sony Xperia Z5) and a Rode mic — proving that cost-effective content can still be powerful
Designed the yourGROUP holding logo, representing all sub-brands (yourCFO, yourHR, yourCEO, yourDIGITAL) with a modular, future-proof approach

Best visual Social Media adverts created

Interviews with Executives

🎤 I interviewed two standout thought leaders in Italy’s business and startup ecosystem:

Alessandro Francesco Giudice – later became Managing Partner of yourCFO UK. We discussed the concept of the “light company” — agile, cost-efficient, and competency-driven organizations like yourCFO.

Raffaele Gaito – Italy’s growth hacking pioneer and a partner at yourDIGITAL. Our interview explored the role of the digital transformation manager in modern businesses.