Updated: Aug 21
In this chapter of my #WorkExperience, I tell you about my job position at dIoT thermo from 2017 to 2018.
DIGITAL MARKETING MANAGER
About the company
dIoT thermo (previously called digi thermo) is a company based in Philadelphia (PA, USA) producing high tech IoT sensors which monitors and cares for HVAC customers' AC units. It collects information and sends it directly to the costumers' service provider.
It allows a preventive maintenance service, improves customer care and locks in existing customers.
dIoT thermo mobile app is full customizable and allows HVAC services to send tailored offers directly to customer's smartphone, ultimately saving on their marketing budget and increasing revenue.
dIoT thermo is a new generation of high quality, accurate and cost-effective sensors, able to evaluate real air conditioning performance and diagnose potential trouble. A real cutting edge IoT sensor.
It is easy to install in any air conditioner vent, register or diffuser, thanks to a multi-mount system.
January 2017 to January 2018. Employment type: freelance.
✔ Gathered 1,000 leads in the first year.
Main activities performed
Used growth hacking, lead generation, lean start-up and design thinking to launch the business in the US;
Managed social media editorial plan, advertising and marketing automations.
I basically launched the product in the US by using funnels and lead generation tactics.
In a nutshell, I created and sponsored two videos about the HVAC sector and issues that dIoT thermo solved.
I retargeted those who viewed more than 50% of the videos with a sale pitch and directed them to a landing page.
On the landing page, users could register and purchase the sensors in advance.
Thanks to the 1,000 leads gathered during the first year, we were able to prove the market demand and receive funds from other investors.
Main technologies used
Admin: G Suite;
Advertising: Google Ads and Facebook Ads;
CMS: Wix and Unbounce;
Email marketing: Mailchimp;
Graphic design: Adobe Photoshop, Adobe Premiere and Final Cut Pro X;
Project management: Teamwork, Slack.
Interviews with the CEO
I always considered Marco Bonifaccino, CEO of dIoT thermo, a man of great courage and entrepreneurial spirit, since he decided to risk everything by starting a business from scratch abroad, in the United States.
The first interview is about why a company should be based in a co-working space. In particular, this video was recorded in partnership with WeWork, the host of dIoT thermo.
Who better than Marco, CEO of a brand new startup, to explain the advantages of using a co-working space as an office?
The second video was recorded in partnership with another type of co-working space called NextFab.
In this interview, Marco explained how to start a business in the US and gave some entrepreneurial advice from an Italian perspective.