Digital Marketing Manager – dIoT thermo
- Alberto Carniel
- Oct 31, 2017
- 2 min read
Updated: Jul 26
In this chapter of my #WorkExperience, I share how I helped launch dIoT thermo in the U.S. market and generated 1,000 leads in just one year.
About dIoT Thermo
dIoT thermo (formerly digi thermo) is an IoT startup based in Philadelphia, PA (USA) that develops smart HVAC sensors.
These sensors monitor air conditioning units in real time and automatically send performance data to the customer’s service provider — enabling preventive maintenance, improving customer retention, and enhancing after-sale care.
The company also offers a fully customizable mobile app, allowing HVAC providers to send tailored offers and service alerts directly to users’ smartphones — cutting marketing costs while increasing revenue.
As a Comcast machineQ partner, dIoT thermo combines affordable, accurate, and cutting-edge technology with an intuitive design that makes installation quick and easy in any AC vent, register, or diffuser.
Timeframe
📅 January 2017 – January 2018
💼 Employment Type: Freelance
📍 Location: Philadelphia, Pennsylvania, USA (Remote)
Achievements
✔ Generated 1,000 qualified leads in the first year
✔ Successfully proved market demand and helped attract investor funding
✔ Launched the product in the U.S. using low-budget growth hacking and funnel tactics
Key Activities
Developed the go-to-market strategy for the U.S. launch
Applied growth hacking, lead generation, lean startup, and design thinking principles
Created and managed the social media editorial plan, paid ads, and marketing automations
Produced and sponsored 2 educational videos about HVAC problems and how dIoT thermo solves them
Built a retargeting funnel for users who watched >50% of the videos, driving them to a landing page to pre-order the product
Helped secure investor interest thanks to the initial traction built with the first 1,000 leads
Technologies Used
🧑💼 Admin: G Suite
📣 Advertising: Google Ads, Facebook Ads
🌐 CMS: Wix, Unbounce
📬 Email Marketing: Mailchimp
🎨 Design & Video: Adobe Photoshop, Adobe Premiere, Final Cut Pro X
🗂️ Project Management: Teamwork, Slack
Bonus: Interview Series with the CEO
I produced two interviews with Marco Bonifaccino, CEO of dIoT thermo — a founder I truly admire for his courage in launching a U.S.-based startup from scratch.
🎥 Video 1: Filmed in partnership with WeWork, where Marco discusses the strategic benefits of coworking for early-stage startups.
🎥 Video 2: Shot at NextFab, where Marco shares his advice on starting a business in the U.S. as a European entrepreneur.
💬 Want to launch a product in the U.S. or need help with performance marketing for your startup?
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