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Social Media Manager and SEO Specialist - Inside Comunicazione

Updated: Jul 26

In this chapter of my #WorkExperience, I’m going back to 2017–2019, when I worked as Social Media Manager and SEO Specialist at Inside Comunicazione, a dynamic marketing agency based in Ferrara, Italy.



About Inside Comunicazione


Inside - Dentro la comunicazione logo on a white background
Logo of Inside - Dentro la comunicazione

Inside Comunicazione is a digital marketing and PR agency known for its award-winning design department and sharp shift from traditional media to digital-first performance marketing.


A Gold HubSpot Partner, Inside serves international clients like DHL, KPMG, Gottardo, and Roncato, helping them drive leads, optimize content, and engage their audiences with purpose-driven campaigns.






My Role


📍 Position: Social Media Manager & SEO Specialist

📍 Timeframe: January 2017 – January 2019

📍 Location: Hybrid – Ferrara, Italy

📍 Type: Freelance / Contract


My dual role was designed to do two things:

  • Elevate the social media department, which until then had been led by junior profiles

  • Strengthen SEO operations in collaboration with the agency’s SEA specialist


On both fronts, I delivered results that improved visibility, engagement, and conversions.


Key Achievements


✔ +34% in social-driven sales for a beauty e-commerce client


✔ +20% monthly organic growth on average across clients’ social media pages


✔ Built an original and copyrighted competitive analysis methodology


✔ Managed up to 10 clients simultaneously, each with 2+ active platforms



What I Did


📱 Social Media

  • Managed social communities for both corporate and client accounts

  • Ran paid ads on Facebook, Instagram, and LinkedIn

  • Developed creative editorial calendars: copy, visuals, GIFs, videos

  • Built influencer marketing strategies and tracked KPIs with detailed reporting


👥 I worked closely with design and content teams to ensure brand consistency across all platforms.

Inside Comunicazione digital marketing team
Alberto Carniel with members of Inside Comunicazione’s digital marketing team at the 2018 Social Media Strategies event in Rimini, Italy.

🔍 SEO & SEA

  • Conducted market research and competitor analysis using a methodology I created and copyrighted

  • Supported the SEA specialist with on-page SEO, user experience improvements, and search intent strategy

  • Audited and optimized content on WordPress and Magento websites



Technologies Used


🛠️ Admin: Microsoft Office, G Suite


📣 Advertising: Google Ads, Facebook Ads, LinkedIn Ads


🛒 CMS: WordPress, Magento


📈 CRM: HubSpot


📊 Reporting: Google Data Studio, Klipfolio


🧠 Project Management: Teamwork


📱 Social Media Tools: Hootsuite



From social content and SERP rankings to strategic growth and workflow efficiency, this role taught me how to merge creativity with data for real-world results.


📈 Want to boost your rankings in the SERP?



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