In this chapter of my #WorkExperience, I tell you about my job position at Inside Comunicazione form 2017 to 2018.
SOCIAL MEDIA MANAGER AND SEO SPECIALIST
About Inside Comunicazione
Inside Comunicazione is a digital marketing, communication and PR agency in Ferrara (Italy).
Become popular for its great art and design department, it embraced the digital revolution by dropping papers and focusing on lead generation activities.
It is Gold partner of HobSpot and collaborates with companies like DHL, KPMG, Gottardo and Roncato.
Timeframe
January 2017 to January 2019. Employment type: contract.
Achievements
✔ +34% social sales (for an e-commerce client in the beauty industry);
✔ Average of +20% organic monthly growth of my clients’ social media pages.
Main activities performed on Social Media
Managed corporate and clients’ communities and social media ads;
Created original editorial plans (copywriting, videos, images, GIFs...), reports and influencer marketing strategies.
Main activities performed on SEO
Conducted market research and competition analysis (I’ve created my own original and copyrighted methodology);
Managed SEO (Search Engine Optimization), SEA (Search Engine Marketing) and UX (User Experience) optimization.
The main object was raising the social media department that had been held by junior profiles so far and, on the other hand, supporting the SEA specialist with SEO activities.
Globally, I was able to manage 8 to 10 clients, meaning that one client could have more than 2 social media platforms.
Main technologies used
Admin: Microsoft Office and G Suite;
Advertising: Google Ads, Facebook Ads and LinkedIn Ads;
CMS: WordPress and Magento;
CRM: HubSpot;
Project management: Teamwork;
Reporting: Google Data Studio and Klipfolio;
SMM: Hootsuite.
