Social Media Manager and SEO Specialist - Inside Comunicazione

Updated: Aug 22

In this chapter of my #WorkExperience, I tell you about my job position at Inside Comunicazione form 2017 to 2018.





SOCIAL MEDIA MANAGER AND SEO SPECIALIST




Logo of Inside - Dentro la comunicazione

About Inside Comunicazione

Inside Comunicazione is a digital marketing, communication and PR agency in Ferrara (Italy).


Become popular for its great art and design department, it embraced the digital revolution by dropping papers and focusing on lead generation activities.


It is Gold partner of HobSpot and collaborates with companies like DHL, KPMG, Gottardo and Roncato.



Timeframe

January 2017 to January 2019. Employment type: contract.



Achievements

+34% social sales (for an e-commerce client in the beauty industry);

Average of +20% organic monthly growth of my clients’ social media pages.



Main activities performed on Social Media

  • Managed corporate and clients’ communities and social media ads;

  • Created original editorial plans (copywriting, videos, images, GIFs...), reports and influencer marketing strategies.


Alberto Carniel with part of Inside Comunicazione's digital marketing team at the Social Media Strategies event (Rimini, Italy) in 2018.


Main activities performed on SEO

  • Conducted market research and competition analysis (I’ve created my own original and copyrighted methodology);

  • Managed SEO (Search Engine Optimization), SEA (Search Engine Marketing) and UX (User Experience) optimization.


The main object was raising the social media department that had been held by junior profiles so far and, on the other hand, supporting the SEA specialist with SEO activities.


Globally, I was able to manage 8 to 10 clients, meaning that one client could have more than 2 social media platforms.



Main technologies used

  • Admin: Microsoft Office and G Suite;

  • Advertising: Google Ads, Facebook Ads and LinkedIn Ads;

  • CMS: WordPress and Magento;

  • CRM: HubSpot;

  • Project management: Teamwork;

  • Reporting: Google Data Studio and Klipfolio;

  • SMM: Hootsuite.



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