Updated: May 17
In this chapter of my #WorkExperiences, I tell you about my job position at Inside Comunicazione form 2017 to 2018.
Table of contents
Social Media Manager and SEO Specialist.
About the agency
Inside Comunicazione is a digital marketing, communication and PR agency in Ferrara (Italy). Become popular for its great art and design department, it embraced the digital revolution by dropping papers and focusing on lead generation activities.
It is Gold partner of HobSpot and collaborates with companies like DHL, KPMG, Gottardo and Roncato.
SOCIAL MEDIA MANAGER AND SEO SPECIALIST
I started working at Inside Comunicazione on August 2018 as a freelance Social Media Manager and SEO Specialist to make up for two team members who quit. The main object was raising the social media department that had been held by junior profiles so far and, on the other hand, supporting the SEA specialist with SEO activities.
After raising the standards of the social media department, with regard to processes and work quality, my main activities were:
Managing corporate’s and clients’ social media and communities;
Deciding social media and brand strategy, and suggesting the overall digital marketing strategy;
Shooting and editing visual content (images, videos…), creating original editorial plans, reports, copywriting and blog posts;
Managing social ads.
Globally, I was able to manage 8 to 10 clients, meaning that one client could have more than 2 social media platforms.
Instead, as a SEO specialist, I performed:
Market research and competition analysis;
Website analysis and optimization;
Suggests UX and design edits;
SEA activities mainly on Google Ads.