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Co-Founder – Chick’n’Mango

Updated: Jul 26

In this chapter of my #WorkExperience, I’ll walk you through my entrepreneurial journey with Chick’n’Mango — from its humble beginnings to becoming a global content brand.



Be different, make a difference


Chick'n'Mango's square logo on a black background
Chick'n'Mango's logo.

About Chick’n’Mango

Chick’n’Mango was founded in 2016 by myself and Alexandra Malysheva as an international blog focused on travel, fitness, and marketing.


What started as a creative side project soon transformed into a purpose-driven brand aimed at helping organizations inspire action through authentic storytelling and shared values.


After Alexandra’s departure within the first year, I rebranded Chick’n’Mango into a content-first company that partnered with both individuals and global corporations to create impactful multimedia campaigns.


The project eventually grew into a 5-star reviewed brand across Facebook, LinkedIn, and Google Business, collaborating with over 40 organizations including Unilever, Retro Fitness, McFIT Group, HubSpot, and the Italian Army.




Timeframe


📅 April 2016 – December 2018


💼 Employment Type: Self-employed


📍 Location: Padua, Veneto, Italy (Remote)ed



Highlights & Achievements


✔ Built an international community of 40,000+ followers, averaging 5k views per video


✔ Achieved 1.5M+ views through a viral collaboration with Dating Beyond Borders


✔ Reached over 1.2M+ views and over 700k+ views in a video and song parody made by YouTube Fa Cagare


✔ Partnered with 40+ organizations to promote culture, inclusion, and education✔ Led influencer campaigns, content strategies, and branded video productions



Key Activities


  • Co-founded and scaled the brand across content, partnerships, and business strategy

  • Produced high-quality multimedia content: videos, photos, blogs, and daily knowledge nuggets

  • Drove B2B and B2C storytelling for motivational, cultural, and educational purposes

  • Ran content marketing and influencer campaigns with industry leaders and celebrities

  • Developed skills in video editing, storytelling, and graphic design using tools like Adobe Premiere, Photoshop, Final Cut Pro X, and more



Challenges Faced


Running a content brand solo meant wearing all the hats — from editor to campaign manager.


The biggest challenge was maintaining authenticity while balancing audience storytelling and branded content.



Main Tools & Technologies Used


🧾 Accounting: Wave Financial


🧑‍💼 Admin: G Suite, Keynote, Pages, Numbers


📣 Advertising: Google Ads, Facebook Ads


🌐 CMS: Wix


📬 Email Marketing: Ascend by Wix, MailChimp


🎨 Design & Video: Adobe Photoshop, Adobe Premiere, Final Cut Pro X, Pixlr, Snapseed


📊 Reporting: Google Data Studio


🗂️ Project Management: Teamwork



💬 Want to launch your own content brand or bring a creative project to life?


Let’s chat. I can help you turn an idea into impact.



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