Updated: Jun 26
In this chapter of my #WorkExperience, I will tell you about my entrepreneurial adventure at Chick’n’Mango from 2016 to 2018.
Table of contents
What I've learned;
Collaborated with over 40 important brands around the world;
Built an international community of 40k followers and published videos with 5k average views;
Reached over 1M views in a video made in partnership with Dating Beyond Borders;
Reached over 1M views in a video parody made by YouTube Fa Cagare;
Reached over 600k views in a video parody song made by YouTube Fa Cagare.
Be different. Make a difference.
Chick’n’Mango was founded by Alberto Carniel and Alexandra Malysheva in 2016 as an international blog of travel, fitness and marketing. After less than one year, Alexandra left the team and it forced Alberto to re-brand the blog by transforming Chick’n’Mango into a firm based upon travel, fitness and marketing to help organizations around the world find their inner belief and inspire people to action.
Alberto continued to explore how fitness, travel and marketing positively impact organizations till the end of December 2018, when he decided to quit this long entrepreneurial adventure.
Since the day it was born, Chick’n’Mango has collaborated with many important brands around the world like Unilever, Retro Fitness, McFIT Group, HubSpot and Esercito Italiano. Trusted by over 40 organizations worldwide, it was a 5-star reviewed brand on Facebook, LinkedIn and Google Business.
WHAT I'VE LEARNED
This experience gave me a lot. I had the opportunity to meet and interview many celebrities in the marketing, fitness and travel sectors from whom I have learned tips, secrets and mindset.
I have partnered with many multinationals and SMEs around the world, so that I could get to know their strengths and weaknesses.
I experimented with blogging and vlogging techniques which allowed me to improve my graphics, copywriting, video making/editing and design skills, particularly by using software like Adobe Photoshop, Adobe Premiere and FinalCut Pro X.
I tested different landing page approaches, learned more about the legal side of managing a business and, overall, Chick’n’Mango gave me a great chance to build my reputation.
After almost three years of activity, I have decided to quit and move on by focusing on my personal brand.
In the following paragraphs, I have shared the most meaningful Chick’n’Mango partnerships from 2016 to 2018.