Inbound Certification – HubSpot Academy

In this chapter of my #Education, I share what I learned through the Inbound Certification from HubSpot Academy, completed in 2017.

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About HubSpot

HubSpot Academy logo.

HubSpot is a leading platform that helps businesses develop, manage, and scale inbound strategies.

It offers tools for CRM, marketing, and sales automation, and provides professional training through its HubSpot Academy — one of the most recognized educational platforms in the marketing industry.

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My certificate

📅 Date: August 2017

✔ Completed the Inbound Certification by HubSpot Academy

Topics covered:

• Essentials of an effective inbound strategy

• Optimizing your website for search engines

• Creating content with a purpose

• The fundamentals of blogging

• Amplifying your content with social media

• Enticing clicks with Calls-to-Action

• The anatomy of a landing page

• Guiding the next step with thank you pages

• Sending the right email to the right person

• The power of smarketing

• Taking your sales process inbound

• The pillars of delight

Alberto Carniel’s Inbound Certification – HubSpot Academy.

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Bonus: Interview with Dan Tyre

In 2017, while I was still running Chick’n’Mango, I had the chance to meet and interview Dan Tyre, one of HubSpot’s most iconic directors and evangelists.

🎤 The interview took place during Philadelphia Tech Week, and focused on the smarketing approach — a concept that aligns sales and marketing to identify the most effective moment in the buyer’s journey to convert leads into customers.

💬 Want to implement a winning inbound strategy or align your sales and marketing efforts?

Let’s chat.