Updated: Aug 21, 2020
In this chapter of my #Education, I deepen what I've learned with the Inbound Certification attained from HubSpot Academy in 2017.
HubSpot is a service provider which helps companies to create, manage and develop inbound strategies.
It provides software for CRM, marketing and sales, and it gives an educational service with the HubSpot Academy.
I got my Inbound certification in August 2017, attending successfully the following classes:
Essentials of an effective inbound strategy;
Optimizing your website for search engines;
Creating content with a purpose;
The fundamentals of blogging;
Amplifying your content with social media;
Enticing clicks with Calls-to-Action;
The anatomy of a landing page;
Guiding the next step with thank you pages;
Sending the right e-mail to the right person;
The power of smarketing;
Taking your sales process inbound;
The pillars of delight.
Interview with Dan Tyre
While my Chick'n'Mango project was still operational, I met and interviewed one of the most popular HubSpot directors, Dan Tyre.
In 2017, during Philadelphia Tech Week, I interviewed him about the smarketing concept and how sales and marketing can coordinate to identify the best moment to sell a product or service in the buyer journey.