Technical SEO - SEMrush Academy
- Alberto Carniel
- Jan 11, 2019
- 2 min read
Updated: Jul 26
In this chapter of my #Education, I share what I learned during the Technical SEO course at SEMrush Academy, which I completed in January 2019.
About SEMrush Academy
SEMrush is one of the most powerful platforms for SEO and online visibility analysis. It allows users to audit their websites, monitor keyword rankings, analyze backlinks, and benchmark performance against competitors.
To help marketers master its tools and develop cutting-edge skills, SEMrush launched the SEMrush Academy—a free e-learning platform focused on SEO, PPC, content marketing, and technical optimization.
🧠 Technical SEO Certification
📅 Completed: January 11, 2019
Through SEMrush Academy, I earned my Technical SEO Certification after completing an in-depth series of modules designed to teach the architecture, logic, and strategy behind how websites are crawled, indexed, and ranked by search engines.
Here’s what I covered:
🔗 Internal Linking
Accessibility of content through structured internal linking
Prioritization and content relevancy
Seasonal linking, link hubs, no-follow strategy
XML sitemaps and proper page discovery
🕷️ Crawling & Indexation (Best Practices)
Crawl budget optimization
Understanding search engine crawlers and user-agents
Robots.txt, Meta tags, canonical tags
Reverse-DNS and crawl control signals
🚀 Advanced Crawling & Indexation
Strategic management of crawl behavior
Faceted navigation and pagination
Use of X-Robots header
🔁 HTTP Response Codes
Understanding 3XX, 4XX, and 5XX status codes
Redirect chains, 404 vs. 410 errors
Retry-after headers and server maintenance response
📂 Log File Analysis
How to audit log files and interpret their data
Tools comparison for log analysis
Cross-referencing crawl data with server logs for deeper insight
🌍 International SEO
Setting up multi-country or multi-language domains
Implementing GEO redirects, CDNs, and hreflang attributes
⚡ Web Performance Optimization
Metrics and tools for measuring speed and performance
Client-side vs. server-side optimization
HTTP/2, SSL, HTTPS best practices
Advanced techniques (fonts, CRP, image compression)
🧱 Technologies
Structured data and Schema.org
Accelerated Mobile Pages (AMP)
JavaScript SEO fundamentals
Google’s Mobile-First Indexing
This course sharpened my skills in technical SEO auditing, crawl optimization, and performance tuning—all critical to ensuring websites are search engine friendly and built to scale.
Need help with your technical SEO setup?
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