Updated: May 17
In this chapter of my #WorkExperiences, I tell you about my job position at Salugea in 2019.
Table of contents
E-commerce and Marketplace Manager;
+1.550,75% sales on Amazon in 4 months;
+210,9% sales on Ebay in 3 months.
About the company
Salugea is a manufacturer of natural supplements based in San Marino which sells its products B2B and B2C.
Salugea’s products are aimed to solve important psychophysical problems like urinary tract infections, cardiocirculatory system issues, high cholesterol, menopause and so on.
It uses the highest quality standards on the market, in fact all the supplements are made by titrated dry extracts and they are stored in pharmaceutical grade brown glass containers which have a reusable safeguard under the cap. Therefore, Salugea uses many precautions and manufacturing techniques to guarantee and preserve the product's quality over time.
E-COMMERCE AND MARKETPLACE MANAGER
I worked in Salugea from January to June 2019 as an E-commerce and Marketplace Manager. My two main objectives were optimizing the internal processes (like team management and activities pipeline) and managing Salugea’s online selling platforms.
I directly coordinated a team of two people composed of a copywriter and a graphic designer.
I drove traffic and gathered leads through social ads (mainly by Facebook Ads) and Google Ads, managed the company’s presence on Social Media, Amazon and Ebay.
From January to April 2019 I increased Salugea’s sales on Amazon by 1.550,75%, optimized the selling pages and advertised on the AMS platform. I also worked on Ebay and increased sales by 210,9% from February to April 2019. On both platforms, I mainly focused on SEO and content: I never activated product launch strategies (also because I couldn’t due to the company’s unclear overall selling strategy which I have explained later).
During this experience, I also dealt with external digital providers like web agencies and freelance developers to enhance the company’s online platforms and market approach. I contacted and managed the relationships with influencers, bloggers and other e-commerces of the sector to do partnered activities.
In this adventure, the main challenge was finding a balance between B2C and B2B’s pricing policy and selling strategy. Salugea was selling directly to customers, but also through distributors by applying different prices. An unclear selling channel strategy is one of the most complex problem to deal with.