E-commerce and Marketplace Manager - Salugea
- Alberto Carniel
- Apr 29, 2019
- 2 min read
Updated: Jul 26
In this chapter of my #WorkExperience, I’ll tell you about my time at Salugea, a premium supplement manufacturer based in San Marino, where I worked from January 2018 to June 2019.
About Salugea
Salugea produces 100% natural food supplements, formulated with titrated dry extracts and packaged in pharmaceutical-grade brown glass bottles—a commitment to quality rarely matched in the industry.
Its products target serious wellness needs like urinary tract health, cardiovascular support, cholesterol control, menopause, and more. The brand operates both B2C and B2B, which made multichannel pricing and distribution a key strategic challenge.
My Role
📍 Position: E-commerce and Marketplace Manager
📍 Timeframe: Jan 2018 – Jun 2019
📍 Location: On-site – San Marino
📍 Type: Freelance Contract
I was brought on to lead the digital sales strategy across Amazon, eBay, and Salugea’s proprietary e-commerce site.
My mission?
Scale revenue fast, build internal structure, and drive visibility across every touchpoint.
Key Achievements
✔ +1,550% Amazon sales growth in just 4 months
✔ +210% eBay sales increase in 3 months
✔ Led a cross-functional team of 5 (copywriters + designers)
✔ Streamlined internal processes and platform operations
✔ Balanced complex B2C and B2B pricing conflicts with smart channel strategy
What I Did
Managed Amazon Seller + Vendor accounts, eBay storefront, and Salugea’s Magento-based e-commerce site
Oversaw paid advertising across Google Ads, Facebook Ads, Amazon AMS, eBay Promoted Listings
Handled SEO and content optimization across all platforms to improve organic visibility
Directed lead generation campaigns using Google Ads and Facebook Ads
Built and supervised a 5-person team handling branding, content, and ad creatives
Collaborated with external agencies, developers, influencers, and bloggers for co-branded initiatives
Implemented process organization tools (Trello, Teamwork, Slack) for smoother execution
One of the most challenging aspects of the role was managing the dual nature of the business: selling directly to consumers while also maintaining strong B2B distributor relationships—each with its own pricing and promotional strategy.
Technologies Used
🛠️ Admin: Microsoft Office, G Suite, Numbers, Pages, Keynote
📣 Advertising: Amazon AMS, Google Ads, Facebook Ads, eBay Promoted Listings
🛒 CMS: Magento
📈 CRM: HubSpot, Keap (Infusionsoft)
🎨 Creative Tools: Adobe Photoshop, Adobe Premiere
📅 Project Management: Trello, Teamwork, Slack
📱 Social Media: Hootsuite
This role taught me how to move fast, sell smart, and scale under pressure. From pricing conflicts to platform growth, I got my hands dirty in every piece of the e-commerce puzzle.
Looking to elevate your marketplace strategy?
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