Updated: May 17
In this chapter of my #WorkExperiences, I tell you about my job position at Rain Tonic in 2018.
Table of contents
Senior Digital Marketing Strategist;
About the digital agency
Rain Tonic is a digital agency based in Padua (Italy) focused on functionality and web design. It’s a light company which mainly provides three macro-services: strategy, development/programming and design.
Founded in 2018 by three partners, Luca Potti, Luca Bianco and Lisa Rui, Rain Tonic fights every day to save the world from chaos and boredom.
SENIOR DIGITAL MARKETING STRATEGIST
I worked at Rain Tonic from January to September 2018 as a senior digital marketing strategist. My main role was to create strong and effective digital marketing strategies for the company’s international clients.
I began with an in-depth and precise market research approach to find out more about a company’s specific business context, market trends and competition. Then, I deepened my analysis on competitor's digital assets and deconstructed their marketing approach and strategies.
Once this step was completed, I’was finally able to develop a smooth action plan to drive clients towards their goals.
I managed complex projects which involved many players that required the use of both traditional and digital marketing knowledge and skills. I gave advice on all aspects of strategy, which can be represented by: pricing; product/service development, delivery and optimization; communication channels; digital platforms; external providers; time to market and key line of attack; social media; advertising and monetization; mobile app and website; lead generation…