Senior Digital Marketing Strategist - Rain Tonic
- Alberto Carniel
- Sep 30, 2018
- 2 min read
Updated: Jul 26
In this chapter of my #WorkExperience, I’ll walk you through my time at Rain Tonic, a digital agency based in Padua, Italy, where I worked as a Senior Digital Marketing Strategist from January 2018 to January 2019.
About Rain Tonic
Rain Tonic is a creative and functional digital agency founded by Luca Potti, Luca Bianco, and Lisa Rui.
With a bold mission to save the world from chaos and boredom, the agency focuses on three core services: strategy, development, and design.
From UX/UI and proximity marketing to experimental campaigns and IoT integration, Rain Tonic brings agility, precision, and creativity to the table.
My Role
📍 Position: Senior Digital Marketing Strategist
📍 Timeframe: Jan 2018 – Jan 2019
📍 Location: Hybrid – Padua, Italy
📍 Type: Freelance / Contract
I was responsible for crafting and executing high-impact digital strategies for Rain Tonic’s international clients—bridging the gap between vision and execution across websites, mobile apps, and digital ecosystems.
Key Achievements
✔ +40% increase in lead generation through tailored strategic initiatives
✔ Designed and implemented multi-channel digital strategies across platforms
✔ Delivered competitive analyses using a proprietary research methodology
What I Did
Led market and competitor research using an original methodology I developed and copyrighted
Built digital marketing strategies tailored to each client’s goals and industry context
Worked across channels: social media, websites, mobile apps, advertising, lead gen, monetization
Delivered strategic input on pricing, positioning, time-to-market, UX, and communication flow
Balanced traditional marketing knowledge with cutting-edge digital execution
Managed cross-functional projects involving internal teams and external providers
Whether the goal was more leads, better conversion rates, or a sharper brand presence, I helped clients identify their key line of attack—and execute it effectively.
Technologies Used
🛠️ Admin: G Suite, Pages, Keynote, Numbers
📣 Advertising: Facebook Ads, LinkedIn Ads, Google Ads
🛒 CMS: WordPress, WooCommerce, PrestaShop, Magento
🎨 Creative Tools: Adobe Photoshop, Adobe Premiere
📊 Reporting: Google Data Studio
📱 Social Media Management: Buffer
From in-depth market research to actionable go-to-market strategies, this experience helped me refine my full-funnel strategic thinking—helping businesses convert insight into results.
Looking to transform insights into action?
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