Senior Digital Marketing Strategist - Rain Tonic

Updated: Aug 22

In this chapter of my #WorkExperience, I tell you about my job position at Rain Tonic from 2018 to 2019.





SENIOR DIGITAL MARKETING STRATEGIST




Rain Tonic logo.

About Rain Tonic

Rain Tonic is a digital agency based in Padua (Italy) focused on functionality and web design. It’s a light company which mainly provides three macro-services: strategy, development/programming and design.


Founded in 2018 by three partners, Luca Potti, Luca Bianco and Lisa Rui, Rain Tonic fights every day to save the world from chaos and boredom.



Timeframe

January 2018 to January 2019. Employment type: contract.



Achievements

+40% leads generated from clients’ accounts.



Main activities performed

  • Conducted market research and competition analysis (I’ve created my original and copyrighted methodology);

  • Created and implemented digital marketing strategies for social media, websites, apps and other online platforms.

My main role was to create strong and effective digital marketing strategies for the company’s international clients.


I began with an in-depth and precise market research approach to find out more about a company’s specific business context, market trends and competition. Then, I deepened my analysis on competitor's digital assets and deconstructed their marketing approach and strategies.


Once this step was completed, I was finally able to develop a smooth action plan to drive clients towards their goals.


I managed complex projects which involved many players that required the use of both traditional and digital marketing knowledge and skills.


I gave advice on all aspects of strategy, which can be represented by: pricing; product/service development, delivery and optimization; communication channels; digital platforms; external providers; time to market and key line of attack; social media; advertising and monetization; mobile app and website; lead generation…



Main technology used

  • Admin: G Suite, Pages, Keynote and Numbers;

  • Advertising: Facebook Ads, LinkedIn Ads and Google Ads;

  • CMS: Wordpress, WooCommerce, PrestaShop and Magento;

  • Graphic design: Adobe Photoshop and Adobe Premiere;

  • Reporting: Google Data Studio;

  • SMM: Buffer.





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