Marketing and Communications Specialist - Modenese Gastone

Alberto Carniel
Feb 29, 2016
2 min read

Updated: Jul 27

In this chapter of my #WorkExperience, I’ll tell you about my time at Modenese Gastone Interiors, where I worked from January 2015 to January 2016 as a Marketing and Communications Specialist.

🏛 About Modenese Gastone

Modenese Gastone Group logo.

Founded in 1818, Modenese Gastone is a luxury interior design manufacturer known for its ornate, classical furniture.

In 2012, it also launched a modern furniture division.

The company offers tailor-made pieces and complete turnkey interior design solutions, serving clients worldwide.

Headquartered in Casale di Scodosia (Padua, Italy), Modenese Gastone operates internationally, with offices in Moscow and showrooms across Russia, Ukraine, South Africa, and the Middle East.

🕒 Timeframe

January 2015 – January 2016

Employment type: Full-time internship

Location: On-site, Casale di Scodosia, Veneto, Italy

🏆 Achievements

✔ +25% inbound leads from Middle East and South Africa

✔ +11% turnkey project requests generated from digital channels

🔧 Main Responsibilities

Led international marketing campaigns targeting China, Russia, the Middle East, and South Africa
Managed social media (strategy, content creation, reporting), blog, newsletters, and website (including SEO and copywriting)
Created and managed ad campaigns across Google Ads, Facebook Ads, and niche platforms like Houzz
Handled all translations between Italian and English
Partnered with prominent media outlets (Forbes, Dom&Interier, Elle Decor, Vogue, DOM) to drive PR and brand visibility

🛠 Tools and Platforms Used

Admin: Microsoft Office
Advertising: Google Ads, Facebook Ads
CMS: WordPress, Symphony
Email Marketing: MailChimp, MailUp
Graphic Design: Adobe Illustrator, Photoshop, Pixlr, Snapseed

🎨 A New Logo for Modenese Gastone

Modenese Gastone's new refine luxury escutcheon designed by Alberto Carniel — New Modenese Gastone's luxury interiors escutcheon designed by Alberto Carniel.

I was asked to redesign the company’s logo.

After researching heraldry and iconography, I created a hand-drawn sketch and converted it into a vector format using Adobe Illustrator. The new logo reflects the company’s values and identity, featuring:

A Cornucopia (symbol of Casale di Scodosia)
Artisan tools and oak leaves spilling from the horn
Laurel and olive branches (symbolizing glory and internationality)
Two rampant winged lions, inspired by the Venetian Lion of Saint Mark
A central escutcheon for the company’s initials and founding year

New Modenese Gastone's bespoke luxury interiors logo designed by Alberto Carniel.

📸 Advertising & Media Assets

I also created graphic assets for advertising on social media and interior design magazines. You’ll find a selection of these visuals in the gallery below.