Marketing and Communications Specialist - Modenese Gastone

Updated: Aug 21

In this chapter of my #WorkExperience, I tell you about my job position at Modenese Gastone Interiors from 2015 to 2016.





MARKETING AND COMMUNICATIONS SPECIALIST




Modenese Gastone Group logo.

About Modenese Gastone

Modenese Gastone is a luxury classic interiors manufacturer since 1818 and started to produce modern furniture from 2012.


Modenese Gastone interior designers and architects are able to realize tailor made pieces of furniture and turnkey projects.


The company is headquartered in Casale di Scodosia (Italy), but it also has offices in Moscow (Russia) and many showrooms scattered worldwide.



Timeframe

January 2015 to January 2016. Employment type: full-time.



Achievements

+25% leads from Middle East/South Africa;

+11% turnkey project proposal request from site.


Main activities performed

  • Planned and executed international marketing campaigns (China, Middle East, South Africa, Russia);

  • Managed social media (content creation and reporting), blog, newsletter, PR and website (SEO and copywriting included).


I created and managed advertising campaigns on Google Ads, Facebook Ads and other relevant platforms for the interior design sector like Houzz.


I wrote and translated texts from Italian to English and vice versa.


I managed the company's PR by partnering with a diverse roster of online and offline media outlets like Forbes, Dom&Interier, Elle Decor, Vogue, DOM and many other.



Main technologies used

  • Admin: Microsoft Office;

  • Advertising: Facebook Ads and Google Ads;

  • CMS: Wordpress and Symphony;

  • Email marketing: MailChimp and MailUp;

  • Graphic design: Adobe Photoshop, Adobe Illustrator, Pixlr and Snapseed.



Advertising on magazines and social media

The following gallery gathers some images I created for advertising on social media and interior design magazines.




The new Modenese Gastone logo

I was asked to redesign the company's logo and, after a study on heraldry and iconography, I hand-drew a new logo. I converted the drawing in a vector-graphic format with Adobe Illustrator and here is the result:


New Modenese Gastone's bespoke luxury interiors logo designed by Alberto Carniel.


New Modenese Gastone's luxury interiors escutcheon designed by Alberto Carniel.

Modenese Gastone is a company located in Casale of Scodosia (Padua, Italy) and the Cornucopia is the symbol of this town.


Artisans' working tools and oak leaves come out from the horn of plenty, while a laurel (symbol of glory) and olive (symbol of internationality) branch crown them.


The two winged lions recall the S. Marco Venetian lion, but unlike it, they are rampant with three paws up.


The escutcheon is supposed to contain the initials of Modenese Gastone. Beneath it, there is another space for the year of Modenese Gastone foundation.





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