Google Academy For Ads

Updated: Mar 5

As part of my #Education and professional development, I enrolled at Google Academy for Ads to acquire new digital marketing knowledge and skills.


On this page, I have gathered all the Google certifications attained. It means there are courses from Google Academy for Ads and also from other external sources (but always featured by Google).



Table of contents

  1. The Digital Garage;

  2. Google Analytics Individual Qualification;

  3. Google AdWords certifications: AdWords fundamentals; AdWords Display Certification; AdWords Search Certification.





THE DIGITAL GARAGE




This is The Digital Garage logo on a white background. The Digital Garage is a digital marketing course powered by Google which teaches you fundamental best practices to operate online.
The Digital Garage course logo.

About Google’s project

The Digital Garage is a series of tutorials powered by Google about the digital world: from website building to online marketing.


This project has won many prizes, among which the European Digital Skills Award.



My certificate

In April 2017, I attained Google’s certification, The Digital Garage, completing every module test and final exams on these topics:

This is Google's The Digital Garage certificate attained by Alberto Carniel in 2017.
Alberto Carniel's The Digital Garage certification.
  • The online opportunity;

  • Your first steps in online success;

  • Build your web presence;

  • Connect through e-mail;

  • Get started with search;

  • Get discovered with search;

  • Make search work for you;

  • Be notice with search ads;

  • Improve your search campaigns;

  • Get started with analytics;

  • Find success with analytics;

  • Get noticed locally;

  • Help people nearby find you online;

  • Get noticed with Social Media;

  • Deep dive into Social Media;

  • Discover the possibilities of mobile;

  • Make mobile work for you;

  • Advertise on other website;

  • Deep dive into display advertising;

  • Expand internationally;

  • Make the most of video;

  • Build your online shop;

  • Sell more online.




GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION




Google Analytics horizontal logo on a white background.
Google Analytics logo.

In January 2018, I attained Google Analytics Individual Qualification, completing every module and exam. The course was split in two parts:

  • Google Analytics for beginners;

  • Advanced Google Analytics.



This is the Google Academy for Ads's Analytics Individual Qualification attained by Alberto Carniel in 2018.
Alberto Carniel's Google Analytics Individual Qualification.

About the course

Google Analytics Individual Qualification is a training course, powered by Google Academy for Ads, focused on the use of Analytics: a powerful tool of analysis and monitoring which can eventually work with many integrations, such as AdWords.


It covers basic and advanced concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; reports, metrics and dimensions.





GOOGLE ADWORDS CERTIFICATIONS




Google Academy for Ads is a web-based platform where you can learn about Google ads, Google partners academy, AdWords best practices and DoubleClick. You can Earn achievements, attain interactive courses and take short assessments.
Google Academy for Ads introductory infographic.

AdWords Fundamentals

The following certifications are powered by Google Academy for Ads and I could only access them after having successfully passed the exam on AdWords Fundamentals. This course covered basic and intermediate concepts organized according to this schedule:

  • Learn the basics of AdWords;

  • Choose where customers see your ads;

  • Create effective text ads;

  • Enhance your ads with extensions;

  • Choose the best campaign types;

  • Organize your account for success;

  • Reach customers with targeting;

  • Help customers find you;

  • Control which searches trigger your ads;

  • Make your ads seen;

  • Match media cost models with your budget;

  • Determine a good bidding strategy;

  • Select your bid strategy;

  • Adjust bids to favor performers;

  • Align your budget with your goals;

  • Evaluate campaign performance;

  • Avoid editorial errors;

  • Address trademark disapprovals.



This is the Google Academy for Ads's AdWords Display Certification attained by Alberto Carniel in 2018.
Alberto Carniel's Google AdWords Display Certification.

AdWords Display Certification

In January 2018, I attained AdWords Display Certification, completing every module and the final exam on these topics:

  • Learn the basics of AdWords;

  • Choose where customers see your ads;

  • Learn the basics of the Display Network;

  • Drive results with the Display Network;

  • Determine a good bidding strategy;

  • Select your bid strategy;

  • Reach customers with targeting;

  • Target with the Display Network;

  • Track conversions to improve performance;

  • Keep them coming back with remarketing;

  • Remarket with the Display Network;

  • Choose the most beneficial ad formats;

  • Set up a Display Network campaign;

  • Assess and optimize your campaigns;

  • Avoid editorial errors;

  • Address trademark disapprovals;

  • Optimize your Display campaign;

  • Adjust targeting to reach more people;

  • Build effective creatives for your goals;

  • Tailor ads with Dynamic Remarketing.


This is Alberto Carniel's Google AdWords Search Certification attained in 2018 and needed to lead efficient ad campaigns on Google's Search Network.
Alberto Carniel's Google AdWords Search Certification.

AdWords Search Certification

In January 2018, I attained AdWords Search Certification, completing every module and the final exam on these topics:

  • Find customers with search marketing;

  • Get to know the Google Search experience;

  • Learn the basics of AdWords;

  • Make your ads seen;

  • Find the right performance solutions;

  • Track conversions to improve performance;

  • Implement website conversion tracking;

  • Understand your audience better;

  • Reach customers with targeting;

  • Create effective text ads;

  • Enhance your ads with extensions;

  • Help customers find you;

  • Control which searches trigger your ads;

  • Set up a Search Network campaign;

  • Evaluate campaign performance;

  • Optimize your Search campaign;

  • Avoid editorial errors;

  • Address trademark disapprovals.



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