top of page
Alberto Carniel's black logo on a transparent background.
Search

Google Academy for Ads – Certifications

Updated: Jul 26

As part of my #Education and ongoing professional development, I enrolled in Google Academy for Ads to expand my digital marketing knowledge and skills.


Here I’ve gathered all the certifications I earned through Google Academy for Ads, as well as a few from external providers endorsed by Google — including The Digital Garage, Google Analytics IQ, and various AdWords certifications.



Table of contents




THE DIGITAL GARAGE


This is The Digital Garage logo on a white background. The Digital Garage is a digital marketing course powered by Google which teaches you fundamental best practices to operate online.
The Digital Garage course logo.

The Digital Garage is a free educational initiative by Google that covers a wide range of topics in digital business — from building a web presence to digital advertising.


This award-winning program (including the European Digital Skills Award) provides a strong foundation in digital skills for professionals and entrepreneurs alike.


My Certification


📅 Date: April 2017

✔ Completed all modules and final exams


Topics covered include:

Alberto Carniel’s Digital Garage certificate
Alberto Carniel’s Digital Garage certificate.

  • The online opportunity

  • Your first steps in online success

  • Build your web presence

  • Connect through email

  • Get started with search

  • Get discovered with search

  • Make search work for you

  • Be noticed with search ads

  • Improve your search campaigns

  • Get started with analytics

  • Find success with analytics

  • Get noticed locally

  • Help people nearby find you online

  • Social media marketing

  • Mobile marketing

  • Display advertising

  • Going international

  • Video marketing

  • E-commerce and online sales


GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION


Google Analytics horizontal logo on a white background.
Google Analytics logo.

In January 2018, I completed the Google Analytics Individual Qualification (GAIQ), a course offered through Google Academy for Ads.


This is the Google Academy for Ads's Analytics Individual Qualification attained by Alberto Carniel in 2018.
Alberto Carniel's Google Analytics Individual Qualification.

This certification covers beginner and advanced concepts, including:


  • Google Analytics for Beginners

  • Advanced Google Analytics

  • Planning and implementation

  • Data collection, configuration, and reporting

  • Conversion tracking and attribution

  • Metrics, dimensions, and actionable insights




Google Ads Certifications


Google Academy for Ads is a web-based platform where you can learn about Google ads, Google partners academy, AdWords best practices and DoubleClick. You can Earn achievements, attain interactive courses and take short assessments.
Google Academy for Ads infographic.


To obtain Google Ads specializations, I first passed the AdWords Fundamentals exam, which covered the basics of campaign creation, structure, targeting, bidding, ad extensions, policy compliance, and performance evaluation.


This is the Google Academy for Ads's AdWords Display Certification attained by Alberto Carniel in 2018.
Alberto Carniel's Google AdWords Display Certification.

AdWords Display Certification


📅 January 2018

✔ Completed all modules and final exam


Topics included:


  • Display Network basics

  • Ad formats and creatives

  • Dynamic remarketing

  • Targeting and bid strategy

  • Tracking conversions

  • Campaign setup and optimization

  • Avoiding policy and editorial issues


This is Alberto Carniel's Google AdWords Search Certification attained in 2018 and needed to lead efficient ad campaigns on Google's Search Network.
Alberto Carniel's Google AdWords Search Certification.

AdWords Search Certification


📅 January 2018

✔ Completed all modules and final exam


Topics included:


  • Search campaign structure

  • Effective ad writing

  • Conversion tracking

  • Performance optimization

  • Extensions and targeting

  • Campaign measurement

  • Audience insights

Comments

bottom of page