Google Academy For Ads
Updated: Oct 15, 2021
As part of my #Education and professional development, I enrolled at Google Academy for Ads to acquire new digital marketing knowledge and skills.
On this page, I have gathered all the Google certifications attained. It means there are courses from Google Academy for Ads and also from other external sources (but always featured by Google).
Table of contents
Google AdWords certifications: AdWords fundamentals; AdWords Display Certification; AdWords Search Certification.
THE DIGITAL GARAGE
About Google’s project
The Digital Garage is a series of tutorials powered by Google about the digital world: from website building to online marketing.
This project has won many prizes, among which the European Digital Skills Award.
In April 2017, I attained Google’s certification, The Digital Garage, completing every module test and final exams on these topics:
The online opportunity;
Your first steps in online success;
Build your web presence;
Connect through e-mail;
Get started with search;
Get discovered with search;
Make search work for you;
Be notice with search ads;
Improve your search campaigns;
Get started with analytics;
Find success with analytics;
Get noticed locally;
Help people nearby find you online;
Get noticed with Social Media;
Deep dive into Social Media;
Discover the possibilities of mobile;
Make mobile work for you;
Advertise on other website;
Deep dive into display advertising;
Make the most of video;
Build your online shop;
Sell more online.
GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION
In January 2018, I attained Google Analytics Individual Qualification, completing every module and exam. The course was split in two parts:
Google Analytics for beginners;
Advanced Google Analytics.
About the course
Google Analytics Individual Qualification is a training course, powered by Google Academy for Ads, focused on the use of Analytics: a powerful tool of analysis and monitoring which can eventually work with many integrations, such as AdWords.
It covers basic and advanced concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; reports, metrics and dimensions.