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Alberto Carniel posing with finger-guns in front of large “Marketing Mix” text

Alberto Carniel posing with finger-guns in front of large “Marketing Mix” text

The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs

Alberto Carniel

Dec 27, 201911 min read

Alberto Carniel working on a computer with the headline “The Evolution of Marketing”.

Alberto Carniel working on a computer with the headline “The Evolution of Marketing”.

What Is Marketing? Digital vs Traditional, Evolution, and the Holistic Approach

Alberto Carniel

Dec 23, 20198 min read

How to attract high-end consumers with a great brand identity

Alberto Carniel

Dec 13, 20198 min read

How to craft the best brand positioning strategy for your market

Alberto Carniel

Dec 6, 20199 min read

Market segmentation and target audience selection: strategy framework and consumer criteria

Market segmentation and target audience selection: strategy framework and consumer criteria

How to identify the best market segments and target audience

Alberto Carniel

Nov 26, 20198 min read

Porter’s Five Forces framework used to evaluate industry profitability

Porter’s Five Forces framework used to evaluate industry profitability

How to understand industry profitability with Porter’s five forces

Alberto Carniel

Nov 19, 20196 min read

SWOT analysis matrix showing strengths, weaknesses, opportunities, and threats for marketing strategy planning

SWOT analysis matrix showing strengths, weaknesses, opportunities, and threats for marketing strategy planning

Craft a bulletproof marketing strategy with a SWOT analysis

Alberto Carniel

Nov 14, 20197 min read

SMART marketing goals

SMART marketing goals

How to set and achieve marketing goals: the SMART objective

Alberto Carniel

Nov 5, 20195 min read

Company's vision and mission statements

Company's vision and mission statements

Mission and vision statements: make your brand stand out

Alberto Carniel

Oct 29, 20197 min read

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