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The ultimate guide to marketing mix: 4Ps, 7Ps, 8Ps, 4Cs, 7Cs
What marketing is and how it has changed over time
How to attract high-end consumers with a great brand identity
How to craft the best brand positioning strategy for your market
How to identify the best market segments and target audience
How to understand industry profitability with Porter’s five forces
Craft a bulletproof marketing strategy with a SWOT analysis
How to set and achieve marketing goals: the SMART objective
Mission and vision statements: make your brand stand out