Alberto Carniel
Dec 16, 20161 min
Updated: Oct 15, 2021
In this chapter of my #Education I explain what I achieved during my post-graduate degree at the John Cabot University during 2016.
The John Cabot University was founded in 1972 in the hearth of Rome (Italy) and is an independent, four-year liberal arts university.
The American practical approach teaching method and the international environment are the spearheads of the JCU educational program.
✔ Full scholarship by the Italian Social Security Institute.
In January 2016, I won a full scholarship to study at an American university in Rome. So, I started a post-graduate degree course at the John Cabot University, titled Marketing of the public and private organizations and digital strategy. I completed it on December 2016 and studied the following subjects:
Vocational guidance;
The organizational variables;
Communication and sales techniques;
Principles of Marketing;
English grammar and conversation;
Marketing plan;
International business English;
The international culture in the business;
Marketing of the service industry;
Innovation and new technologies;
Public administration marketing;
Human resources management;
Innovation and product;
Innovation and development;
Digital marketing and social networking;
International marketing;
Strategic marketing management.